Controversial "Lady Pens"

The commercial about the "Lady Pen" product from BIC pen was hilarious to me.  When I started watching it, I thought is one of the many mocks Ellen likes to do for fun and it was with the peculiarity that product exists in the real life. I didn't know it until now.  I didn't identified me with this product so doesn't bother me.  I think, Bic company tried to do something different to catch the attention of female customer but they didn't considered it could have a negative answer from them.  Unlike me, some ladies got upset with this product probably because of the nice color (pink and purple) it should be just for ladies making feel like girls are superficial without intelligent unable to think and feel.  In my opinion, the BIC company should stop making this product if they don't want to lose money and the most important "Customers".